Dasar Seo: Cara Menulis Artikel Seo
Banyak sekali tutorial diluar sana yang mengulas tentang Ilmu SEO, mulai dari OFF-Page hingga ON-Page.
Tapi disini kita spesialuntuk akan mengulas SEO ON-Page, dan akan kita persempit spesialuntuk pada pembahasan terkena bagaimana Teknik Meulis Artikel SEO.
Perhatikan Keyword Density
Idealnya jumlah sebuah keyword yang anda targetkan dalam satu artikel yaitu tak lebih dari 3% (menurut versi moz.com) tapi ini bukan tolak ukur pasti. Agar lebih jelas, lebih bijak kalau anda tonton eksklusif pembahasan terkena keyword density ini bersama ahlinya yaitu Matt Cutts.
Catatan Kata Demi Kata untuk Anda yang malas buffer atau kuota sedang sekarat, tapi mohon maaf belum sanggup saya translate, alasannya memang ada banyak sekali, jadi spesialuntuk sanggup saya diberi caption-nya eksklusif dari youtube.
Today's question comes from the Bay Area of California.
The question is, "What is the ideal keyword densit.7%,
7%, or 77%?
Or is it some other number?" Oh, boy.
Keyword density, let's talk about it a little bit.
A lot of people think there's some one recipe and you can
just follow that like baking cookies.
And if you follow it to the letter,
you'll rank number one.
And that's just not the way it works.
So if you think that you can just say, I'm going to have
14.5% keyword density, or 7%, or 77%, and that will mean
I'll rank number one, that's really not the case.
That's not the way that search engine rankings work.
So the way that modern search engines, or at least Google,
are built is that the first time you mention a word--
hey, that's pretty interesting.
It's about that word.
The next time you mention that word, it's
still about that word.
And once you start to mention it a whole lot, it really
doesn't help that much more.
There's diminishing returns.
It's just an incremental benefit, but it's really not
that large.
And then what you'll find is if you continue to repeat
stuff over and over again, then you're in danger of
getting into keyword stuffing, or gibdiberish and
those kinds of things.
So the first one or two times you mention a word, then that
might help with your ranking, absolutely.
But just because you can say it seven or eight times, that
doesn't mean that it will
necessarily help your rankings.
So the way to think about it is this.
Think about the keywords that you'd like to
have in your copy.
Make sure your copy's long enough so that you can work
those keywords in to your copy in a natural way and not an
artificial way.
And my recommendation is to either read it aloud, or read
it to someone else, or have someone else read it, and sort
of say, do you spot anything that's artificial, or stilted,
or it doesn't quite read right?
And if you can read through the copy and have it read
naturally where a person isn't going to be annoyed by it,
then you're doing relatively well.
But if you're like one of these guys where all
you're doing is--
I know you're interested in red widgets because red
widgets are one of the best things in the world to have.
And if you're an expert on red widgets, then you'll know that
the best source of red widgets is blah,
blah, blah, blah, blah.
Then that's really going too far.
And you can really kind of tell whenever you land on a
page if you're an experienced SEO, if someone's just like
trying to get the same phrase on the page as many times as
possible, because it just looks fake.
And that's the sort of area in that niche where we try to
say, rather than helping, let's make that
hurt a little bit.
So I would love it if people could stop obsessing about
keyword density.
It's going to vary.
It's going to vary by area.
It's going to vary based on what other
sites are ranking it.
There's not a hard and fast rule.
And anybody who tells you that there is a hard and fast rule,
you might be careful, because they might be selling you
keyword density software or something along those lines.
So I hope that helps.
Maybe we can dispel that misconception and people
realize not to worry that much about it.
Just make sure you have the words that you want
to have on the page.
Make sure that they read naturally.
And you should be in pretty good shape.
Thanks very much.
The question is, "What is the ideal keyword densit.7%,
7%, or 77%?
Or is it some other number?" Oh, boy.
Keyword density, let's talk about it a little bit.
A lot of people think there's some one recipe and you can
just follow that like baking cookies.
And if you follow it to the letter,
you'll rank number one.
And that's just not the way it works.
So if you think that you can just say, I'm going to have
14.5% keyword density, or 7%, or 77%, and that will mean
I'll rank number one, that's really not the case.
That's not the way that search engine rankings work.
So the way that modern search engines, or at least Google,
are built is that the first time you mention a word--
hey, that's pretty interesting.
It's about that word.
The next time you mention that word, it's
still about that word.
And once you start to mention it a whole lot, it really
doesn't help that much more.
There's diminishing returns.
It's just an incremental benefit, but it's really not
that large.
And then what you'll find is if you continue to repeat
stuff over and over again, then you're in danger of
getting into keyword stuffing, or gibdiberish and
those kinds of things.
So the first one or two times you mention a word, then that
might help with your ranking, absolutely.
But just because you can say it seven or eight times, that
doesn't mean that it will
necessarily help your rankings.
So the way to think about it is this.
Think about the keywords that you'd like to
have in your copy.
Make sure your copy's long enough so that you can work
those keywords in to your copy in a natural way and not an
artificial way.
And my recommendation is to either read it aloud, or read
it to someone else, or have someone else read it, and sort
of say, do you spot anything that's artificial, or stilted,
or it doesn't quite read right?
And if you can read through the copy and have it read
naturally where a person isn't going to be annoyed by it,
then you're doing relatively well.
But if you're like one of these guys where all
you're doing is--
I know you're interested in red widgets because red
widgets are one of the best things in the world to have.
And if you're an expert on red widgets, then you'll know that
the best source of red widgets is blah,
blah, blah, blah, blah.
Then that's really going too far.
And you can really kind of tell whenever you land on a
page if you're an experienced SEO, if someone's just like
trying to get the same phrase on the page as many times as
possible, because it just looks fake.
And that's the sort of area in that niche where we try to
say, rather than helping, let's make that
hurt a little bit.
So I would love it if people could stop obsessing about
keyword density.
It's going to vary.
It's going to vary by area.
It's going to vary based on what other
sites are ranking it.
There's not a hard and fast rule.
And anybody who tells you that there is a hard and fast rule,
you might be careful, because they might be selling you
keyword density software or something along those lines.
So I hope that helps.
Maybe we can dispel that misconception and people
realize not to worry that much about it.
Just make sure you have the words that you want
to have on the page.
Make sure that they read naturally.
And you should be in pretty good shape.
Thanks very much.
Memilih Judul Artikel Yang Tertarget
Menargetkan satu banyak keyword dalam 1 Artikel bukanlah hal yang bagus, terkecuali blog Anda sudah mempunyai ranking tinggi di google, itu tidak akan menjadi masalah. Tapi bila blog anda yaitu blog baru, tidakboleh sekali-kali menargetkan keyword yang banyak apalagi dengan persaingan yang ketat.
Salah satu tool yang paling terkenal untuk mentarget-kan kata kunci yaitu Google Keyword Planner, disini Anda sanggup menganalisa aneka macam hal tentang keyword yang akan Anda pilih, diantaranya yaitu :
- Jumlah Pencarian Perbulan
- Tingkat Persaingan
- Harga Yang Dimasukankan
Semua itu sanggup Anda sanggup bila bergabung terlebih lampau dengan Google Adwords.
Perhatikan Struktur Dari URL Halaman
URL dan isi postingan harus sesuai untuk itu tidakboleh pernah memanipulasi url Anda, atau mencoba membodohi pengunjung dengan url yang tidak sesuai dengan isi postingan tersebut.
Penulisan URL yang benar yaitu yang eksklusif tertuju pada kata kunci yang sedang anda bidik. Atau dengan kata lain tidakboleh menambahkan kata basa-basi pada URL Anda.
Hubungkan Antar Artikel melaluiataubersamaini Link
Menambahkan Link yang terkait dengan artikel yang sedang anda buat, tidak spesialuntuk sanggup menurunkan bounce rate, tapi juga memdiberi efek yang baik untuk seo.
Gunakan Fitur Search pada blog untuk memmenolong anda menemukan artikel yang saling terkait, dan kalau sudah ketemu tinggal Anda hubungkan satu dengan yang lain.
Pastikan Artikel Anda Unik
Tak perlu menambahkan bahasa alay atau sejenisnya spesialuntuk untuk membuat artikel anda terlihhat unik, cukup dengan mencari style anda terlebih lampau, kemudian tulis apa yang anda pikirkan.
Jika anda tidak yakin apakah artikel yang sudah anda tulis tersebut unik atau tidak, sekarang sanggup anda pastikan dengan copyscape, sebuah situs yang mengatakan pengecekan kemurnian atikel. Dan doloe saya juga pernah menuliskan artikel tentan cara memakai copycape ini, bila berminat silahkan anda baca di Cek Kemurnian Artikel melaluiataubersamaini CopyScape.
5 Tips diatas saya rasa sudah cukup untuk membuat sebuah artikel menjadi seo. Jika ada sesuatu yang ingin Anda tanyakan seputar artikel seo, tidakboleh sungkan-sungkan untuk mencorat-coret di kolom komentar.
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